ACT BRAND NEW was founded by Lauren Reynolds, a product developer behind over a billion dollars in beauty sales at retailers like Sephora, Ulta, Costco, and Target. She knew how to build winning products, just not how to get a salon to match her vision.

After years of leaving nail appointments disappointed, she decided to fix it herself. What if press-ons could actually be a starting point, high quality, customizable, and made to look like the real thing?

That idea became ACT BRAND NEW.

When your nails look how you want, everything shifts, your mood,
your confidence, your energy. Lauren designs every set herself with salon-level art and built-in flexibility, so you can mix, layer, and make it your own.

It’s not just a set.
It’s a mindset.
Today’s the day to ACT BRAND NEW.