Privacy Policy

We collect the following types of personal information for the purposes described below. Some disclosures for advertising or analytics may be considered a “sale” or “sharing” under certain state laws. We honor Global Privacy Control (GPC) signals. To opt out, click “Do Not Sell or Share My Personal Information” in our site footer.

Information We Collect and Why:

• Identifiers – name, email address, phone number, IP address
  Used for order fulfillment, customer service, fraud prevention, and marketing.
  Retained while your account is active and up to seven years for tax or legal purposes.
  
• Commercial Information – purchase history, cart contents
  Used to process orders, personalize recommendations, and analyze performance.
  Retained for three to seven years.
  
• Internet or Device Information – cookies, browsing history, device data
  Used to improve website functionality, measure analytics, and show relevant ads.
  May be shared with advertising and analytics partners such as Meta, TikTok, Pinterest, Google, and Microsoft.
  Retained for 12–24 months.
  
• Approximate Geolocation – IP-based region
  Used for personalization and fraud prevention.
  Retained for about 12 months.
  
• Inferences and Preferences – shopping behavior or product interests
  Used to customize marketing and recommendations.
  Retained for 12–24 months.
  
• Sensitive Personal Information – not collected

We may collect the following:

• Contact details (name, email, shipping and billing address, phone number)
  
• Account information (login details, order history, saved preferences)
  
• Payment information (processed securely by Stripe, PayPal, or Shopify Payments)
  
• Device and usage data (IP address, browser type, time on site, pages viewed)
  
• Marketing details (email or SMS opt-ins, engagement history)
  
• Any information you provide through customer service or social media
  

We do not intentionally collect or process sensitive personal data such as health or government ID information.

• Directly from you – during checkout, sign-up, or communication with us
  
• Automatically – via cookies, pixels, or similar tracking technologies
• From third parties – such as payment processors, social media platforms, or advertising partners

We use your information to:

• Process and deliver orders and payments
  
• Communicate about your account or purchases
  
• Provide customer support
  
• Send marketing emails or texts (with your consent)
  
• Personalize product recommendations
  
• Improve our website and advertising
  
• Prevent fraud and maintain security
  
• Comply with legal and tax obligations

We may share information with:

• Service Providers – fulfillment centers, payment processors, email/SMS vendors (Shopify, Klaviyo, Stripe, etc.)
  
• Advertising and Analytics Partners – Meta, TikTok, Pinterest, Google, Microsoft for interest-based advertising
  
• Legal or Safety Purposes – to comply with laws or prevent fraud
  
• Business Transfers – in the event of a merger, acquisition, or sale
  

We do not sell personal data for money. Certain sharing for advertising or analytics may be considered a “sale” or “share” under state law.

Residents of California, Colorado, Connecticut, Delaware, Iowa, Montana, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, Maryland, Minnesota, and Nebraska may have rights to:

• Access or obtain a copy of your personal data
  
• Delete personal data we hold about you
  
• Correct inaccurate personal data
  
• Opt out of sale, sharing, or targeted advertising
  
• Request details about third parties that receive data
  
• Appeal a denied privacy request
  
• Not be discriminated against for exercising privacy rights
  

To exercise these rights, contact us via:
• Email: hello@actbrandnew.com
• Web Form: [Add your Privacy Request Form link if available]

We verify your identity before processing requests. Responses are typically provided within 45 days (plus one 45-day extension if needed).
Appeals may be submitted to the same email and will receive a response within 45 days.
We honor Global Privacy Control (GPC) signals and universal opt-out mechanisms.

Nevada Residents: To opt out of sale of personal data, email hello@actbrandnew.com.

By subscribing, you agree to receive marketing text messages from ACT BRAND NEW at the number provided.
Consent is not a condition of purchase.
Message frequency varies. Message and data rates may apply.
Reply STOP to cancel or HELP for help.
Carriers are not liable for delayed or undelivered messages.
For assistance, contact hello@actbrandnew.com.

We use cookies and pixels to enhance your experience, analyze traffic, and serve relevant ads. You can manage cookie preferences through our Cookie Settings link or browser tools.

Types of cookies we use:

• Essential Cookies – required for checkout and site security
  
• Analytics Cookies – track performance and site use (e.g., Google Analytics)
  
• Advertising Cookies – personalize marketing and ads across platforms
  

We honor Global Privacy Control (GPC) signals for cookie and tracking preferences.

We retain personal data only as long as necessary:

• Orders and payment records: up to 7 years (for legal/tax compliance)
  
• Marketing and analytics data: 12–24 months
  
• Account data: as long as your account is active or until deletion is requested
  

When no longer needed, information is deleted or anonymized securely.

We use administrative, technical, and physical safeguards to protect your information, but no system is completely secure. You share information with us at your own risk.

Our website is not directed toward children under 13, and we do not knowingly collect their data. If we learn that we have collected data from a child, we will delete it immediately.

Our website is operated in the United States. If you access it from another country, your data will be processed in the U.S., where privacy laws may differ from those in your country.

We may update this Privacy Policy periodically. Updates will appear on this page with a new “Last Updated” date. Continued use of our site after changes means you accept the revised policy.

ACT BRAND NEW LLC
Email: hello@actbrandnew.com
Mailing Address: PO BOX 741358, Los Angeles, CA 90004, USA